The audience was all New Zealanders, agencies and media with the goal of reaching and engaging with groups that are often overlooked in government-led consultations, or usually have little interest in government policy.
The animations in English & Te Reo Māori needed to provide a sense of connection to a wide range of Kiwis, be accessible and easy to understand. A diverse character set was created and a storytelling world to reflect the New Zealand environment.
The animations were posted on the Stats NZ public website, social media pages and sent to individuals, iwi, community organisations/groups, and agencies engaged with in the lead-up to the release. Mohawk Media also produced follow up animations to update the public on the outcomes of the consultation.