Statistics NZ - Indicators Aotearoa

Statistics NZ required an engaging animated series to announce the public consultation and then to support the release of Indicators Aotearoa New Zealand – Ngā Tūtohu Aotearoa, a set of wellbeing indicators for measuring New Zealand’s progress.

The audience was all New Zealanders, agencies and media with the goal of reaching and engaging with groups that are often overlooked in government-led consultations, or usually have little interest in government policy.

The animations in English & Te Reo Māori needed to provide a sense of connection to a wide range of Kiwis, be accessible and easy to understand. A diverse character set was created and a storytelling world to reflect the New Zealand environment.

The animations were posted on the Stats NZ public website, social media pages and sent to individuals, iwi, community organisations/groups, and agencies engaged with in the lead-up to the release. Mohawk Media also produced follow up animations to update the public on the outcomes of the consultation.