NZ Drug Foundation

Mohawk Media have been working with the New Zealand Drug Foundation since 2017 with the launch of the Did You Know series for young people.

The requirement was to develop a look and feel for a series of animated infographics and posters to cover key facts about drugs and alcohol for employers and the public:

          • Drugs in Bars for bar owners and staff
          • What is Drug Testing for employers/employees
          • Cannabis Referendum for the general NZ public

Mohawk Media designed a modern animated infographic style using the same look and feel as other Drug Foundation publications. Key messages, facts and figures were distilled into voiceovers and visual stories for animation and then remixed into posters and other materials.

Drugs in bars

The brief was to produce an animated video and infographic for licensed venues outlining responsibilities in dealing with customers using alcohol and other substances on their premises. The wider audience is the police, hospitals and for use at workshops.

The emphasis was on the legal definition of intoxication and clearly outlining when and how to report illegal or unsafe behaviour, call medics or the police. The overall message was on effective harm reduction, knowledgeable staff, and care.

What is Drug Testing?

The brief was to create an animation for viewers to reflect on whether drug testing is a valid solution for their situation or not. The target audience is organisations that are using drug testing such as schools, workplaces, sports teams, and individuals who are being tested for drugs.

The animation aims to communicate facts about what drug testing tests for, what it doesn’t, and how long it takes substances to leave the body. An informative and accessible tone and relatively neutral appearance were required for broad appeal with a focus on showing the process and facts.

Cannabis Referendum

The brief was to produce an animation, infographic and social media content to clarify the key elements of the proposed Cannabis Control Bill in 2020. These were targeted at New Zealanders, media and interest groups. The goal was to show that the proposed controls were sufficient, to encourage New Zealanders to vote yes in the referendum.