Good Guys

Animated film and infographic for Gender Equal New Zealand to communicate the results from a Gender Attitudes survey conducted in 2017.  ‘Good Guys’ is the first story drawn from the data on New Zealanders’ attitudes to masculinity.

Mohawk Media have been brilliant to work with. We’ve had a robust consultation process in the production of our infographics and animated films and they have excelled at incorporating a wide range of feedback. The artwork they’ve created for us is absolutely beautiful. They have gone above and beyond in the final delivery – making sure we have the files we need for social media, for our different audiences and for all needs and uses. We highly recommend Mohawk Media. ~ Gender Equal NZ

Mohawk Media created a series of ‘Good Guys’ characters and designed a board game style infographic to highlight statistics and comments drawn from the survey. The data and comments were then remixed into a three minute animated film with voice-over, music and effects. Find out more about the survey and join in the conversation:

GENZ Good Guys Infographic