Good Guys

Gender Equal New Zealand commissioned an animated film and infographic to communicate the results from a survey conducted in 2017.  ‘Good Guys’ is the first story drawn from the data on New Zealanders’ attitudes to masculinity.

Mohawk Media have been brilliant to work with. We’ve had a robust consultation process in the production of our infographics and animated films and they have excelled at incorporating a wide range of feedback. The artwork they’ve created for us is absolutely beautiful. They have gone above and beyond in the final delivery – making sure we have the files we need for social media, for our different audiences and for all needs and uses. We highly recommend Mohawk Media. ~ Gender Equal NZ

Mohawk Media created a series of ‘Good Guys’ characters and designed a board game style infographic to highlight statistics and comments drawn from the survey. The data and comments were then remixed into a three minute animated film with voice-over, music and effects. Find out more about the survey and join in the conversation:

GENZ Good Guys Infographic