Good Guys

Gender Equal New Zealand commissioned an animated film and infographic to communicate the results from a  survey conducted in 2017.  ‘Good Guys’ is the first story drawn from the data on New Zealanders attitudes to masculinity.

Mohawk Media created a series of ‘Good Guys’ characters and designed a board game style infographic to highlight statistics and comments drawn from the survey. The data and comments were then remixed into a three minute animated film with voice-over, music and effects. Find out more about the survey and join in the conversation:

GENZ Good Guys Infographic