The ‘Did you know’ series of animated infographic videos was created to help support conversations with young people about substance use. The videos are being used when training community, social and health workers by sharing facts about alcohol, cannabis, and volatile substances.
Youth workers have reported positive results from using the materials, and that after watching the alcohol animation, young people are now choosing when to stop drinking, before they go out.
“I worked with Mohawk Media on the ‘Did you Know’ series of short animated videos. I loved how they worked together with us to simplify and target our messages, and made the design process so easy to understand.
Their flexibility, networks, and creativity were crucial to ensure the project was a success – not just in completion of the first project, but helping us to further grow and develop the products.
Excellent to work with, and I definitely recommend them.” Ben Birks-Ang
Youth providers working for organisations within the AOD Provider Collaborative pulled together all the key facts that they have found resonate with young people. The group partnered with the New Zealand Drug Foundation to share their expert knowledge and commissioned Mohawk Media to develop the videos, utilising their expertise in script writing for a targeted audience and using animation to convey messages.
Since the videos were released Mohawk Media have continued to work with the AOD Provider Collective remixing the graphical content and key messages into a series of comics strips aimed at young people and youth workers, an infographic poster for health professionals, and booklet for parents and caregivers.
The series was commissioned and directed by the AOD Provider Collaborative, supported by Odyssey Auckland and the New Zealand Drug Foundation. The series was developed by Mohawk Media using characters created by Mōca.