Engage attention and improve memory with animated video content. A New Zealand study of over 9,000 classroom lectures found that animation is the most effective method for consuming information, as it engages three different learning modes simultaneously (Neil Fleming, 2013).
In a study comparing animation to a ‘talking head’ video, participants found the animation 33% more entertaining, were 66% more likely to share, and reported a 15% increase in retention of factual information. (Professor Richard Wiseman, 2012). Animation is also easier to remix into accompanying infographics or multiple languages.
The New Zealand Drug Foundation and AoD Provider Collaborative (supported by Odyssey) commissioned the ‘Did You Know’ series, to help anyone working with young people to have open and informed conversations about alcohol & drugs.
Mohawk Media produced animated videos on the effects of Alcohol, Cannabis, Volatile Substances and Methamphetamine with harm reduction tips, and accompanying comics and posters in English, Te Reo & Chinese.
“I worked with Mohawk Media on the ‘Did you Know’ series of short animated videos. I loved how they worked together with us to simplify and target our messages, and made the design process so easy to understand.
Their flexibility, networks, and creativity were crucial to ensure the project was a success – not just in completion of the first project, but helping us to further grow and develop the products.
Excellent to work with, and I definitely recommend them.” Ben Birks-Ang, National Youth Services Adviser, NZ Drug Foundation & Odyssey Auckland
Mohawk Media has also developed an elearning module with conversation planner which can be hosted by schools, community and youth groups for free under a Creative Commons license. Contact the NZ Drug Foundation for more information.
Conversations about Weight Management
The Western Bay of Plenty Primary Health Organisation commissioned an elearning module funded by the Ministry of Health, for GPs and healthcare professionals to learn about the ABO approach to weight management.
Mohawk Media developed an animated presenter character and used whiteboard illustrations, to create an elearning module containing animated videos, extra reading, an online test, quiz and print certificate with CME points available, and a Comprehensive Assessment Tool for GPs to use with patients.
“The website and tools Mohawk Media developed for the WBoP PHO exceeded our expectations. The team had a great understanding of our project and were very responsive to work with. They came up with innovative ideas and we would highly recommend their experienced team.” ~ Roger Taylor, CEO, Western Bay of Plenty PHO
View the elearning module at weightmanagement.wboppho.org.nz
Helping Apprentices Learn a Trade
Christchurch Polytechnic Institute of Technology in partnership with Ako Aotearoa (National Association of Tertiary Teaching Excellence) required an animation and infographic for apprentices and work-based trainers, to help them get the most out of their apprenticeships.
Mohawk Media developed characters and produced an animated video ‘Helping apprentices learn a trade’ with an infographic poster for use in the workplace.
“Mohawk’s strength is the ability to turn clients’ sometime vague and specialised envisioning of their work, into relevant resources pitched at a target audience. The Mohawk team were good at listening to initial concept, distilling into workable briefs and producing appropriate resources.” ~ Selena Chan, Centre for Educational Development, CPIT
View the video and infographic at AKO Aotearoa.